THE FOUNDLING PACKAGE
I hold the business
while you hold the baby
Senior, embedded founder support.
One point of contact.
Nothing missed.
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FOR FREE
FOUNDLING HANDBOOK
I did the research.
And wondered what I could do to support.
What I found was a category of person nobody had built anything for.
Here is what the evidence says about what she is carrying.
You built something real.
And now everything is happening at once.
You are expecting and still running the business.
Or the baby is here and you are trying to figure out how to be in two places at once.
Maybe you are a solo founder and there is literally no one to hand things to. Maybe you have a team but they are already at full capacity doing their jobs.
The emails still land. Suppliers still need answers. Investors still want updates. The team still needs direction.
And you, quite rightly, are somewhere else entirely.
Most founders in this moment try one of two things.
They keep going and burn out.
Or they step back and watch things quietly unravel.
There is a third option.
I hold
the business
This is not a VA service.
It is not a consultant who sends you weekly slide decks.
It is not someone who needs managing.
A senior, experienced founder stepping into your business as your sole point of contact. Someone who thinks like you, works like you, and can hold your business the way you would hold it.
Your team has someone to go to.
Your suppliers get answered.
Your investors stay calm.
And you get a daily check-in that keeps you across what matters, without the noise of everything that does not.
I have been a founder. I know what the business means to you.
I will carry it with care, with clarity, and with your best interests at the centre of every decision.
You hold
the baby
You get a daily briefing.
What you need to know.
Nothing you don't.
Timed around the baby, not the business.
You stay in the loop. You stay in control.
You just don't have to be on.
Protected time. Uninterrupted time.
Guilt-free time.
How it works
Nobody tells you this before you go on leave. Your business doesn't pause because you do.
Emails still arrive. Decisions still need making. Clients still expect answers.
The Foundling Package means all of that lands on me, not you.
Three phases.
Built around how this actually unfolds.
Nobody in your life is going to tell you what the research says about founders and parental leave.
It's not in the NCT pack.
It's not in your investor update template.
But it's there - in the studies, the founder testimonials, the clinical data. *
I've read it. Here's the part that matters. And here's how I can support you through each phase.
This is when the fear arrives before the baby does.
Physically, the body is already changing - energy shifts, focus fragments, and the founder who once ran on adrenaline finds herself navigating a body that has its own agenda.
Emotionally, it is one of the most disorienting periods a founder can experience: the joy of pregnancy exists alongside a very real cascade of business dread that employees simply never face.
Who will run this? What will clients think? What happens to revenue?
For female founders especially, there is the additional weight of matrescence - the psychological identity shift of becoming a mother, as profound and destabilising as adolescence, arriving in the middle of a business that depends entirely on them.
Relationships strain quietly under the pressure of a secret being managed: pregnancies hidden from investors, announcements delayed, the founder performing competence while privately unravelling.
- Full business and team onboarding
- Mapping workflows, priorities and pressure points
- Gradual introduction to key relationships
- Identifying and closing gaps before you go
- Handover plan agreed and documented
The baby is here. The business is still running.
The body is recovering from one of the most physically demanding events of a human life. And the world expects everything to continue.
The fourth trimester is where the emotional complexity peaks - not in dramatic collapse but in sustained, low-grade depletion that is hard to name and harder to ask for help with.
The founder sits with the baby and thinks about the client.
She opens the laptop and misses a feed.
Postpartum identity grief is real and documented: the woman who built her identity around competence and control now finds herself in a state of profound incompetence and almost zero control - over sleep, over her body, over her time. Relationships take the full weight of this.
Partners carry more than they should.
The business drifts in ways that won't become visible for months.
One in five mothers experiences postpartum depression. Founders, already running on depleted reserves, are at elevated risk.
- Sole point of contact for all business relationships
- Daily team check-ins
- Daily founder briefing timed around the baby
- Operational oversight: timelines, budgets, delivery
- Investor and stakeholder updates
- Decision-making within agreed scope
Return anxiety is as real as pre-leave anxiety, and it is almost entirely unsupported.
The founder comes back to a business that has moved without her, to a version of herself that has also moved - and the two do not yet fit together cleanly.
Research consistently shows that new mothers experience a significant dip in professional confidence in the months after birth. For founders, who depend on confidence and decisiveness to lead, this dip can feel existential.
Physically, recovery continues long past the point the world deems acceptable. Emotionally, the guilt shifts register: no longer the guilt of leaving the business, but the guilt of leaving the baby.
Relationships - with partners, with children, with the business itself - are in a period of renegotiation.
The version of the founder who returns is not the same as the one who left. The handback phase is not a return to normal. It is the beginning of a new normal, and it needs as much support as everything that came before it.
- Full handback briefing on everything handled
- Warm re-introductions to key relationships
- Flexible re-entry at a pace that suits you
- Full documentation of the fourth trimester
- Gradual handover as your confidence returns
save 10%
I know handing your business to someone you've just met takes nerve. Phase 1 is standalone deliberately. It gives you six weeks to work with me, see how I operate, and decide whether you trust me enough to hand over properly.
No obligation to continue. No pressure to commit before you're ready.
But if you do - and most founders do - booking Phases 2 and 3 together saves you £1,062.
All engagements begin with a free 30-minute discovery call.
Payment in agreed instalments.
I work with a small number of founders at a time.
If you are due within the next six months, now is the right time to reach out.
Research sources: Chelsea Howard, Medium (November 2024), Built In (October 2024), Fortune (June 2015), PMC / Perinatal Mental Health Center of Chicago (2025), Manhattan Therapy Collective (2025), Oxford Review of Finance / Oxford Academic (July 2024), Psychology Today (February 2025), Startup Parent Podcast / Kimberly Ann Johnson (2019), Matrescence research / Athan Columbia University / Dr Alexandra Sacks (2017), Startup Parent / Sarah Kathleen Peck (2017)
Make a well informed decision
Before you decide, read the handbook.
What support is there for you.
Matresence - the physical and mental changes.
How to plan.
Dads need time off too.
What the UK system actually provides for the self employed.
A practical plan.