The half-built campaigns.
The thing you keep moving to tomorrow.
The Sunday evenings tapping at your laptop.
I get it.
You know exactly what the business needs. You just have no hours left to do it. And if one more person suggests you should be delegating more, you might actually lose your mind.
This is not a strategy problem. It is a capacity problem. And it is a very specific kind of lonely.
That is where I come in.
Senior support across strategy, marketing and operations. No equity. No overhead. Just someone senior enough to actually help.
Heading into parental leave?
The FFS! Founder Maternity Package was built for exactly this.
I know what this feels like.
You are 50 emails behind before 9am.
Three people are waiting on decisions only you can make.
The strategy document you need to write has been on the list for six weeks.
You are doing all of it, but none of it well, and the thing you actually built this business to do keeps getting pushed to the bottom.
There is a specific stage founders hit and nobody warns them about.
You have found something that works.
You are past the terrifying early part.
And now the business needs more than one person can hold, but you are not ready, or not able, to bring in a full senior team.
So you keep going.
You get through the week.
You move the important things to next week.
That’s where I come in.
This is the FFS! moment
And this is where I start to work with founders.
Not before it, when they are starting to build.
Not after they have hired a whole team.
Right here, on the cusp of it, when the weight is real and the options feel limited.
There is a smarter middle option
Not a full-time hire.
Not a consultant who appears, delivers a document, and leaves you to work out what to do with it.
A senior partner who steps into the work alongside you. Someone who understands the whole business, not just the part you briefed them on. Someone who has operated at a high enough level to tell you what they actually think, not what you want to hear.
No equity. No six-month recruitment process. No first three months of getting them up to speed while you do both jobs.
If the business is working but you’re carrying too much of it alone, this is the point where we start working together.
You need someone who has operated at the highest level.
Because you don't have the time to teach someone who's never operated at this level.
When your business gets complex, senior support does not need to be told what happens next.
Thirty years at the top of the industry.
Then a decade building and running a luxury consumer brand from the ground up.
I have sat in every room.
The pitch.
The relaunch.
The moment the positioning finally clicks.
The moment it does not.
Without chaos.
Without ego.
Without theatre.
Hello I’m Nat
I spent 10 years co-founding and running Harrison Ovens - a luxury consumer brand that grew from a kitchen table to Walpole's Luxury British Brands of Tomorrow, a two-time RHS Chelsea 5-star exhibitor, and a brand featured in the FT, Sunday Times, Vogue and GQ.
Before that, I spent 20+ years in senior creative operations, project management and creative producer roles at agencies including adam&eveDDB, Saatchi & Saatchi, AKQA, and Ogilvy working on global campaigns for Bentley Motors, Nike, HSBC, P&G, and Unilever.
I built FFS! because I know what founders are carrying. I've carried it. And I know what changes when the right person steps in alongside you.
What founders and senior leaders say.
“We were preparing to scale and the wheels were coming off. Within six months Nat had transformed the way we work - chaotic practices replaced with systems that actually held.”
“We were at a critical point - the transition from start-up to established business. Nat brought the diligence and rigour that made it possible.”
“Nat hit the ground running, proved herself a safe pair of hands, and kept the business moving at whatever pace was required.”
What I actually do
Some weeks the business needs strategic thinking.
What are we building toward?
What does the brand actually say when we are not in the room?
Where is the money going and why?
Other weeks it needs someone to steady the operational load.
The campaign that is not moving.
The supplier who has gone quiet.
The conversation that has been sitting on the list for three weeks because every time you get to it something else is on fire.
Often both at the same time.
I work across all of it. That is what fractional means.
Not a specialist who solves one thing and leaves.
A senior generalist who holds the whole picture while you get on with the rest of it.
Is this for you?
If you're a founder of a small, growing business who's carrying more than one person should, and you're not yet at the size where a full-time hire makes financial sense - this was built for you.
If you work in brand, marketing, professional services, luxury consumer goods, or the impact/ethical space, and you need someone who understands that world - this was built for you.
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