The work in practice.
Three founders.
Three businesses.
One operator across all of it.
Talawa by Louise Meddar
Talawa by Louise Meddar
Luxury leather accessories. London-made. Jamaican roots.
Louise had the product.
Handcrafted lambskin.
A price point that sat correctly between Polene and Mulberry.
A founder story with the kind of depth that cannot be manufactured.
What she didn't have was a brand that knew what it was.
Or a plan to fund the build without giving equity away. Or a financial model that showed what the business could actually become.
That's where we started.
We had a 30-minute call. I sent a proposal the next day.
Week 1 - Discovery
I got under the skin of the business. The brand, the market, the cultural moment, the funding landscape.
A check-in at the end of the week.
Findings shared.
Week 2 - Definition
The picture came into focus.
The Jamaican fashion renaissance and the white space it had left in accessories.
The Doctor Bird as brand identity.
The competitive set.
The market size and value.
A longlist of funding options with no equity as the brief.
Delivered back to Louise in a full playback session.
Phase 4. Delivery
The full launch plan is scoped and ready.
Teaser campaign.
PR and influencer strategy.
Website build.
Studio and lifestyle photography. Events calendar. Production timelines. Launch campaign. The influencer dinner.
We're waiting on Louise's funding. Then we crack on.
Watch this space.
“Nat helped me shape not just the brand but the bigger picture. My story, my direction, and how the business can grow in a way that actually makes sense. Everything felt aligned after that. She also pointed me towards opportunities I would never have found on my own. What I appreciated most is that she really understands what it means to build something personal.”
Week 3+4 - Development
3 year brand strategy and business plan playbooks delivered.
3 year financial model constructed.
1 year 360 degree marketing campaign delivered and budgetted, including social, pr, influencer and events.
Every funding option researched in depth. The full funding playbook delivered: scenario options, where to apply, in what order, what to say, what it unlocks.
Pitch deck ready to go.
Velocity Partners
6 month contract - Chief Ops Officer
B2B content marketing agency. London. a brilliant creative founder, a difficult CEO and a team that did not want anything to change. Great clients. No systems. Utter chaos.
Everyone was hustling. Nobody was holding the whole picture.
They had just won a huge client in USA and needed to get up to world class speed quickly.
They were scaling fast due to the big win and also looking at raising equity investment within 18 months.
What I did:
Implemented new processes across resourcing, scheduling, briefing, financial visability and project tracking
Led specification, shortlist and vendor selection for a new agency management platform
Built and managed a freelance network fast - quality was not affected.
Worked closley with Co-founder on building the creative team. Led the hiring process, tripling the creative department.
Commissioned and produced a £800K photoshoot in Los Angeles
Exec produced a major film shoot in Barcelona with RSA Films, Ridley Scott's commercial production company
Project managed Sprint’s phased rebrand, repositioning and full website overhaul.
I wasn’t exactly welcomed by the existing team when I arrived, even though I had been hired to do a job - change was not on their agenda. I dragged them kicking and screaming to world class standards and the client was delighted with the work.
What changed: Six months. Chaotic, ad hoc practices replaced with systems that held. 4X bigger team, a more profitable business, a satisfied huge US client.
What happened next: Velocity were acquired by Next 15 in 2017 for an initial £5.9 million. Debt-free. £5.2 million net revenues. £1.35 million adjusted profit before tax. Today there are now over 100 people there.
What I learnt: Change management is a real skill, you’ve got to ensure the team have been briefed by management on why you are there, then get everybody begin. I also learnt I am incredibly resilient.
“In a very short time, Nat transformed the way we work, replacing chaotic, ad hoc working practices with a systematic approach that dramatically improved efficiency, visibility and productivity. After only a 6-month engagement, she left us a better, more profitable agency and made our business better-equipped for growth.”
Big ideas, real impact.
Here, creativity meets opportunity. Whatever you're building, we're here to help you take the first step with confidence. Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
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